timeline: Spring 2025
tools: Figma, Procreate, Illustrator
team: Christine Zhang, Qianrui Zhou, Vivienne Tran, Zoe Hammer
link: clovrslidedeck.pdf
In a team of six designers, we collaboratively conceptualized, designed, and produced a self-promotional package that highlighted the individual strengths and collective identity of our group. Each member took on a professional role—such as art director, production coordinator, or marketing manager—to simulate a real-world studio environment. Together, we developed the project’s concept, set goals, assigned responsibilities, discussed budgets, and created a detailed production schedule. When necessary, we brought in additional support, including illustrators, photographers, and market researchers. The project culminated in a final class critique and peer evaluation to reflect on both team performance and outcomes. My tasks included: ideation, zine illustration, album ideas/covers, and online presence animations.
Made for course DES302
Clovr Studio
Collaborative imagination of a creative studio.
Brand Identity
Logo mark
Color Palette
Typography
Self-Promotional Package
For our self-promotional package, we designed bunny characters that each showcased our unique and playful spirit. These characters were then utilized in our business cards in which we each illustrated our own bunny character, as well as in a comic zine that was illustrated by one team member and storyboarded together.
business card
zine
Promotional Event
Our promotional event, called “Spring Session,” consists of live music from musical artists that we worked with for branding, free design consultations, and free Clovr Studio merchandise. For this event, I worked on concept branding for the musical artists. With my team member, I chose artists that we felt best matched our audience’s taste. After analyzing their music content and previous album designs and concepts, we then came up with new album concepts for each artist.
album cover for toasterz
Online Presence
As for marketing our events, we “created” an Instagram account for our studio, focusing on content posts that increase our audience’s interest in our studio and work. We made three short animated posts that count down the days for a hypothetical event, release, etc.
Posters by Christine Zhang
Zine Packaging by Zoe Hammer
Business Cards by Christine Zhang
Zine by Vivian Bi
Merch made by Zoe Hammer and Qianrui Zhou
Album designs by Vivienne Tran and Vivian Bi